Silly Jam

Introducing Silly Jam – Infused Jams with a Playful Twist

At Silly Jam, they believe that the joy of indulging in your favorite gourmet spreads should be as unforgettable as it is delightful. That’s why they are proud to present a unique range of cannabis-infused jam and jellies, where scrumptious flavor meets the soothing touch of cannabis.

GVC had the pleasure of partnering with Silly Jam, a unique THC and CBD-infused jam brand based in Colorado, to develop a bold, fun, and engaging brand identity. Our work spanned multiple creative disciplines to bring Silly Jam’s vision to life, ensuring their brand stood out in the infused edible market.

Branding Design

We built a playful and eye-catching brand identity that reflects the fun, lighthearted nature of Silly Jam. The logo, typography, and color palette were designed to evoke nostalgia and joy, making the brand instantly recognizable to cannabis consumers looking for something fresh and exciting.

The brand identity for Silly Jam combines elements of playfulness, nature, and cannabis. The goal is to create a visually appealing and memorable logo that instantly reflects the brand’s focus on cannabis-infused jams and jellies while embracing a lighthearted and fun spirit.

1. Typography: The logo features a custom lettering style that is playful and slightly exaggerated to convey a sense of whimsy. The letters have rounded edges, resembling soft drops of jam. The typeface is legible yet unconventional to emphasize the uniqueness of the brand.

2. Colors: A vibrant and fresh color palette will be employed to reflect the playful energy and healthy ingredients used in Silly Jam’s products. The primary color will be a shade of green, symbolizing cannabis and nature. It will have a bright and lively tone to evoke positivity. To add a touch of playfulness, accent colors such as a warm red and orange, along with lively purple and blue is incorporated. These colors will be used sparingly to catch the viewer’s attention and add a dynamic element to the logo.

3. Composition: The logo has a clean and balanced composition. The aim is to create a cohesive and visually appealing logo that is easily recognizable and memorable.

4. Overall Style: The logo has a modern and contemporary feel, ensuring it appeals to a wide range of audiences. It captivates a sense of authenticity and quality while preserving the light-heartedness and playful nature of the brand.

The final logo serves as a visual representation of Silly Jam, capturing the essence of cannabis-infused jams and jellies in a playful and appealing manner. It will establish a strong brand identity and instill confidence in the quality and uniqueness of Silly Jam’s products.

Graphic Design

We built a playful and eye-catching brand identity that reflects the fun, lighthearted nature of Silly Jam. The logo, typography, and color palette were designed to evoke nostalgia and joy, making the brand instantly recognizable to cannabis consumers looking for something fresh and exciting.

Photography

High-quality product and lifestyle photography captured the rich textures, bold colors, and artisanal quality of each jam. We also styled engaging scenes that showcased the versatility of Silly Jam, making it more than just a spread—it’s an experience.

Character Illustrations

To further elevate Silly Jam’s identity, we created custom character illustrations, including Cindy Apple, Grape Gramps, and Georgianna Peach, bringing the brand to life through whimsical, personality-filled artwork. Our packaging design combined vibrant visuals, clear product information, and regulatory compliance to create shelf-ready appeal and consumer trust.

Character 1: Cindy Apple

Cindy Apple is not your average apple. With her love for apples and cheerful demeanor, she is the embodiment of all things sweet and delightful. As one of the unofficial mascots of Silly Jam, Cindy Apple is more than just a character—she’s a symbol of the brand’s commitment to quality and flavor.

With her big, friendly eyes and always crafting something delicious in the kitchen, Cindy Apple is instantly recognizable and unforgettable. Whether she’s dancing among a pile of freshly picked apples or enjoying a spoonful of Silly Jam on toast, Cindy embodies the joy and happiness that comes from enjoying life’s simple pleasures and Silly Jam products.

Character 2: Grape Gramps

Grape Gramps is a wise and sophisticated character who represents the rich, bold flavors of Silly Jam’s grape-infused products. He is a distinguished older gentleman, always dressed in a sharp purple suit and sunglasses. Despite his age, Grape Gramps is full of energy and charm, making him a beloved figure among Silly Jam fans. He embodies the brand’s commitment to quality and tradition, reminding customers of the time-honored craft of jam-making.

The character illustrations for Silly Jam are colorful, dynamic, and full of personality, capturing the attention of customers and inviting them to experience the joy and flavor of Silly Jam’s products. These characters are not only brand ambassadors but also as beloved icons that customers will come to associate with the delicious and innovative jams from Silly Jam.

Website Consulting

We provided expert website consulting to ensure seamless branding, engaging visuals, and intuitive UX. Our guidance helped optimize the online experience for customers, making it easy for them to explore flavors, learn about infused ingredients, and connect with the brand’s story.

Packaging Design and Compliance

To further elevate Silly Jam’s identity, we created custom character illustrations, including Cindy Apple, Grape Gramps, and Georgianna Peach, bringing the brand to life through whimsical, personality-filled artwork. Our packaging design combined vibrant visuals, clear product information, and regulatory compliance to create shelf-ready appeal and consumer trust.

Results

With a cohesive brand strategy, striking visuals, and high-quality packaging, Silly Jam now stands as a fun, standout brand in the cannabis edibles market. GVC is proud to have played a role in bringing this deliciously infused vision to life!